The journey towards something better in advertising started way back, in 2015. Patrik (our CEO) was constantly wondering why it was so difficult to get supply and demand to meet in real-time.

A big factor in this somewhat complex equation was, of course, information management -or- advertising, which there exists too much of. More precisely, the experience for a single consumer is somewhat overwhelming. How can we possibly remember all the advertisements when we can hardly remember what we ate for lunch three days ago?

The solution for this problem started with some of our values:

*Privacy
*Personalized
*Cost-effective
*Easy to use

In a complex, data driven world, it is becoming increasingly important to understand how people think. If we forget what we are like and what drives us, we are soon staring at pointless stacks of data, wondering what went wrong.

If you wish to know more about what we do, give us a call or drop us an email, we love talking about things!